On January 29, 2013 Hearst Magazines had its sixth annual Designer Visions, a showcase of the best in interior design talent and trends at 250 WestStreet, El Ad Group’s residential property in Tribeca. Hearst Design Group publications Elle Decor, House Beautiful, and Veranda partnered with top interior designers to create three exquisite apartments in the luxury building, each residence reflecting the magazines’ unique style and point of view. The designers for this year’s Designer Visions were: Matthew Patrick Smyth for Elle Decor David Rockwell forHouse Beautiful; and Antony Todd for Veranda.
The three residences will be serving as movie sets for six short films (two in each apartment) that have been made as part of Designer Visions’ collaboration with 48 Hour Film Project, an organization whose mission is to advance filmmaking and promote filmmakers. The six films will be screened, followed by an exclusive party at the Designer Visions residences. A panel of members of the film and advertising communities will judge the entries and select, respectively, the best film and the film that best integrates participating sponsors including Jenn-Air and Benjamin Moore.
Following the gala opening, the Designer Visions residences will host a series of exclusive events through the end of the year. Each apartment will be featured editorially in its respective magazine: House Beautiful, Elle Decor and Veranda. A virtual tour and behind-the-scenes video, as well as feature interviews with the editors and designers, sponsor information, and resources will be available online this fall at elledecor.com, housebeautiful.com and veranda.com.